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Showing posts from February, 2023

MUST READ: 7 REASONS PEOPLE ESTABLISH RADIO STATIONS IN IBADAN

In the words of Sammy Ajufo, a new radio station opens up in Ibadan every 5 minutes. While the statement may seem like an exaggeration, it's really not too far from the reality on ground. New stations are popping up in Ibadan, the capital of Oyo State in Nigeria, almost every month and that has made many people so curious that they have bombarded us with all sort of questions at Primus Media City. Many people want to know if radio business is really very lucrative, those who are business minded are making enquires about the cost of setting up a radio station, another set of people want to know how easy it is to secure a license to set up one.  Well, I shall attempt to answer as many questions as I can, based on my own knowledge of the industry as a result of critical observations and almost 15 years of personal experience, which has taken me across 5 different radio stations.  It is however noteworthy to mention here that a radio station is not as cheap to establis...

Just In: Buhari approves 67 new radio, TV stations

The Federal Government has approved 67 new broadcast licences for radio and television stations across the country, the Director-General of the National Broadcasting  Commission, Mallam Balarabe Ilelah, announced Thursday. He also called on broadcasters to continue to abide by the NBC Act, the Nigeria Broadcasting Code, the Electoral Act, and any extant law that guides media operations to ensure that the general election is free, fair and credible. These new licences are coming less than three months to the end of the current regime, which according to industry critics, are parting gifts from the President, Major General Muhammadu Buhari (retd.). He called on the licensees that had yet to pay their outstanding debts to come forward and settle them. Ilelah said the approval of the 67 broadcast licences would bring to a total of 473 licences granted by the Buhari regime. Ilelah stated these during a media parley where he presented his scorecard in the past two years in of...