In the words of Sammy Ajufo, a new radio station opens up in Ibadan every 5 minutes. While the statement may seem like an exaggeration, it's really not too far from the reality on ground. New stations are popping up in Ibadan, the capital of Oyo State in Nigeria, almost every month and that has made many people so curious that they have bombarded us with all sort of questions at Primus Media City. Many people want to know if radio business is really very lucrative, those who are business minded are making enquires about the cost of setting up a radio station, another set of people want to know how easy it is to secure a license to set up one. Well, I shall attempt to answer as many questions as I can, based on my own knowledge of the industry as a result of critical observations and almost 15 years of personal experience, which has taken me across 5 different radio stations. It is however noteworthy to mention here that a radio station is not as cheap to establis...