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Brila FM commences commercial broadcast in Port Harcourt



The National Broadcasting Commission (NBC) has given a private Radio station, Brila FM approval to commence full commercial broadcast in the garden city of Port Harcourt, Rivers State.

NBC’s approval follows a successful completion of the station’s test transmission in December 2021.

The station’s Chief Operating Officer, Debbie Larry-Izamoje, revealed this in an exclusive interview.

Residents received the news with fanfare, as Brila FM’s frontline presenters took to the streets of Port Harcourt on a road show with massive giveaways for the large turnout of sports fans.

Earlier and before they departed for the ongoing Africa Cup of Nations in Cameroon, members of  the Super Eagles sent  recorded congratulatory  messages to Brila on the  opening of its Port Harcourt station.



Following the company’s  expansion programme, which also saw a total  overhaul and maintenance of its  Abuja station in October,  Brila Media’s  newest  member,  which  operates on the  101.1FM frequency joins  the company’s three  other stations in Lagos,  Abuja and Onitsha, all  three operating on the  88.9FM frequency, as  well as its online/digital  services arm located in its Lagos headquarters.

Recall that Brila Media started its broadcast operations with Sports Radio 88.9 Brila FM Lagos, in 2002; expanded to Abuja in  2006; Onitsha in 2011, with Port Harcourt being  the latest addition, in 2021.

Ms Larry-Izamoje, pointed out the latest feat is in  line with company’s  mission of taking the news on sports stars to  the fans anywhere  around the world, especially with the  company’s giant strides  into the digital space  which has seen fans  access their favourite  sports content through  Brila Media’s  websites,  www.brila.net  and  www.footballlive.ng;  on  Facebook, through  its  handle,  Sports Radio  Brila FM;  as  well  as  Twitter  and  Instagram  through @BrilaFM889.

Meanwhile, the station has given assurance of a robust coverage of the ongoing AFCON tournament.

 Ms.  Larry-Izamoje gave the assurance, confirming that Brila Media’s is fully prepared to serve sports lovers all the exclusive and breaking  stories.

“We will be  bringing listeners  updates about all the  happenings preceding,  during, and after the tournament hot and  fresh.  All the matches will be covered live with analyses and highlights by experts and  ex-football  internationals” she assured.

In line with this, Brila Media’s frontline reporter, Adeseye Ogunbanjo, is also in Cameroon to serve sports fans firsthand information.

Brila FM, it would be recalled, originated from the fecund imagination and creativity of Dr. Larry Izamoje, the man who changed the face of sports journalism in Nigeria, especially with the sumptuous and delicious way he handled its presentation. 

Source -The Eagle Online

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